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Miami Beach, FL (March 15, 2011) – A throwback to carefree decadence, boutique lounge.

WALL at W South Beach, has proven to be an impenetrably exclusive boite in the heart of South Beach. The hotspot is the latest Miami project for restaurateurs and nightlife impresarios Karim Masri and Nicola Siervo, the masterminds behind KNR Group and projects including sought-after dining establishments such as Solea, Quattro Gastronomia Italiana and Sosta Pizzeria | Enoteca, as well as nightclubs Mokai and Mynt. Part-owners in the venture include Director of Nightlife Navin Chatani and W South Beach Assistant Food & Beverage Director Jarred Grant. Straying from the traditional concepts of South Florida nightlife, the venue provides an intimate hideaway where celebrities and locals alike can relax and escape from the mayhem of South Beach.

"WALL is a smaller and intimate venue, a change for Miami Beach, and on any given night our clients come to find like minded people and locals come to find their friends,"
- says Masri.

Get past the velvet ropes, walk through the beveled bronze doors, breeze past the champagne-swilling fashionable types and gaze upon the iconic interior design of Studio B's Anna Busta. The gold-and-black motif radiates glamour and edge, and offers a layer of seduction by way of dark and textured walls. WALL's unique and open design allows for a constant flow of club-goers and encourages dancing into the late morning hours. The central area features two signature gold leather couches arranged in easily accessible rows. The back bar displays feature large LED backlit picture frames made from mirror that incorporate WALL's signature diamond motif into the space. The DJ booth is optimally located in the center of the room facing the main bar. However, the "pièce de résistance" is the 35-inch spherical Raimond chandelier, an exquisite new creation from the Dutch design house Moooi. Designed by Raimond Puts for Moooi in the Netherlands, Moooi's Raimond Light is a sparkling sphere containing hundreds of LED lights that will replace the central mirror disco ball. The intricate sphere of the Raimond Light transports the electrical current allowing the LED terminals to then join these paths to create an atmospheric ambiance.

The entirely VIP 4,000-square-foot hotspot, nestled within the award-winning W South Beach, consistently attracts A-listers, jet-setters and nightlife aficionados from around the world, giving everyone a reason to keep their eyes firmly fixed on South Beach once again.

"What makes a club ‘hot' is the ownership behind it," - says Siervo.

"You can put gold on the walls but if the team behind the club is not established and well known locally, it doesn't stand a chance. Miami is our backyard and most of our clients are our friends and fellow industry insiders."

Since opening in July 2009, WALL has been the choice venue for Miami's most coveted events such as the Creative Artists Agency (CAA) Super Bowl XLIV party, hosting top athletes and A-list celebrities. Vito Schnabel, Stavros Niarchos and Alex Dellal's Art Basel Miami fete placed WALL at the center of the art and design world. WALL also hosted the after party for HBO's Entourage Bungalow premiere at W South Beach and consistently draws top DJ's and athletes such as Lebron James and Dwyane Wade, who most recently celebrated his birthday at the famed lounge.

About WALL

WALL is located in W South Beach Hotel & Residences at 2201 Collins Avenue, Miami Beach, Florida, 33139. Operating hours are Tuesday, Thursday, Friday and Saturday evening from 11:00PM until 4:30AM. To make table reservations please call 305.938.3130.

About KNR Group

Established in 2006, KNR Restaurant Group, KNR Food Concepts and KNR Bar Concepts have created critically acclaimed restaurant concepts Quattro Gastronomia Italiana, Sosta Pizzeria | Enoteca, Solea (recently nominated to become a semi-finalist for James Beard Best New Restaurant of the Year), and famed nightlife venues Bar None, Mynt, Mokai and most recently, WALL. KNR Group manages all food and beverage at the W South Beach and new projects by KNR include Quattro Gastronomia Italiana.

Founders Karim Masri, Nicola Siervo and Rony Seikaly are recognized as industry impresarios responsible for singlehandedly revolutionizing South Beach and creating intimate hotspots designed to forever raise the bar of style and design. Their combined efforts have garnered the attention of The New York Times, Elle, People and Travel + Leisure among many other publications.

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